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Information Technology

Domain Name Assistance
 

Domains are an integral part of online businesses, but their value and utility can often be misunderstood.  Colin James Enterprises can help you design and execute strategies for your domain portfolio across the domain management lifecycle.  We help business, and individuals, find great domains that can grow their revenue over time. Consequentially, we can also help you sell domains that you currently own.

We specialize in the following domain name services:
 

  • Acquisitions and sales

  • Portfolio management

  • Monetization

  • Industry introductions

  • Valuation

  • Strategy
     

Unfortunately, great domain names are in scarce supply. Due to the internet’s boom, the demand for domain names is constantly growing -- as more and more are registered each day. We can help you find and purchase that perfect domain name for your business or if you currently own domains find their ideal buyers.
 

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Domain Purchasing
 

Finding the right domain for your business can be difficult. Your domain name will be typed by potential clients, on a daily basis, to get to your website and can influence your business’ growth. So, it is best to get it right the first time. Our professionals will help you identify your perfect domain name.

 

Often, your ideal domain name is already owned. In which case, we identify and communicate with the domain’s owner and assess the probability of sale and price. We then assist you in negotiating the best price and terms. Payments are typically done through an escrow transaction and includes a domain transfer to the registrar of your choice.

 

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Domain Selling
 

If you’ve acquired domains over the years, you could be sitting on some valuable assets without even knowing it.

 

To determine their worth, we conduct a domain portfolio review that estimates their value and determines the parameters for their sale. We then identify potential buyers and correspond with them. Once we have negotiated the best price and terms, we execute a sales agreement. Finally, the sale is completed through an escrow transaction.

 

Conact us today to learn more.
 


Website Development and Consulting
 

Converting a user to a client does not just happen by itself. Skill and experience are necessary to build a successful and profitable website. Colin James Enterprises can help you build your website’s master plan including content strategy, design, and navigational path. We offer unbiased advice that will help your website grow, engage with your target market, and increase your revenue. Whether you are building a new website or rescuing a failed internet project, our professionals can assist you with everything that is necessary to make the best decisions.
 

We begin by understanding your web design goals so that the optimal results can be achieved. To do this we will analyse your business sector’s trends, your business model, target market, and internal processes. The design ideas we recommend are data-driven and based on user behavior. We will help you strategically map your user’s journey, and optimize the user’s experience on your website. The end result is an intuitive and functional website that effectively communicates your marketing message to your customer base and creates conversions.

The areas we focus on are:
 

  • Website strategy & planning

  • User engagement and conversion funnel

  • Website navigation

  • User experience (UX)

  • Content strategy

  • Technology development consulting (i.e., platform selection, content management system (CMS), etc.)

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Contact us today to learn more.

 

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Search Engine Optimization
 

SEO, or search engine optimization, is used to increase the visibility of your website amongst your competitors.  It does this by increasing the quality of your website’s traffic through organic search results. Colin James Enterprises professionals will identify your business’s most valuable search terms and optimize your website to increase its ranking in search results. In general, the higher your website ranks in relevant searches the more higher quality visitors will view your website.

Our services include:
 

  • Keyword research

  • Google search console and analytics

  • Meta data and content audit & optimization

  • Website functionality (i.e., monitoring, fixing broken links, technical issue resolution)

  • Competitor analysis

  • Content creation

 

 

Contact us today to learn more.

 

Digital Marketing
 

As online competition increases on an almost daily basis, businesses increasingly struggling to attract their target customers. An optimal digital marketing strategy is necessary to effectively acquire more leads and customers. A Colin James Enterprises digital marketing consultant can help you develop, implement, and monitor your business’ paid and organic online marketing strategies. Whether it is developing a digital marketing strategy from scratch or improve an existing strategy, we will identify new and strengthen existing customer engagement opportunities for your website.

We begin by identifying your web business objectives and select the best marketing channels to reach your target audience. This will increase brand awareness, augment qualified lead generation, and result in more conversions.
 

The digital marketing strategy we create is data driven and will serve as a roadmap for all the campaigns you will launch. It factors in all of your business objectives, takes into consideration your available resources, includes a results’ analysis timeline, accounts for marketing channels, and identifies & tracks key performance indicators (KPIs).
 

Our process consists of:
 

  • Understanding your existing marketing strategy (i.e., how it compares to your competition and how it engages with your target market)

  • Identifying key business objectives

  • Identifying your KPIs

  • Customer intelligence and segmentation

  • Pinpointing the ideal marketing channels and platforms

  • Revenue funnel analysis and marketing performance

  • Capturing and understanding the data analytics (to find patterns, determine trends and recommend ways for improvement)

  • Developing a reporting system (that enlightens and empowers the stakeholders’ decision-making abilities)


 

Contact us today to learn more.

 

 

Think Tank: New Web Business Advising
 

Starting a new web-based business can be complicated. New web business advising is a service tailored towards a new company or even one that has not even been formed yet and is still an idea. Colin James Enterprises experts can help you get your new website business started in the right direction by working with you during the foundational period of your business. We can help you avoid mistakes --thus saving time and money.  

We will assist you with the crucial phases of business formation, branding, product creation, and service structuring. This results in a stronger and healthier business from the beginning. In particular, we can help you with:
 

  • Concept viability: Assessment and feasibility

  • Strategic planning: To determine the critical first steps for your web business start-up

  • Legal & banking: Advice on which legal structure to use and setting up bank accounts, loans, and lines of credit

  • Business structure formation: Identifying all the necessary roles, tasks, and departments

  • Vendor selection: Guidance in determining which vendors are best for sourcing your business’s key components and third-party services

Domain Assistance
Website Development
Search Engine Optimization
Digital Marketing
Think Tank
Contact us
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